The following is a guest post by Mike Burnette.
I’ve done media consulting with a couple Christian ministries lately who are not cutting through all the communication noise very well — in some ways they’re hiding from the noise with their fingers in their ears. The noise I speak of is LOUD and coming from our over-communicated, hyper-speed social media culture — so much so that if you’re not hustling, planning, fully present, extremely valuable, and engaged — you’re done. Many of these well intentioned people were great at media marketing in 2004 — the problem is it’s now 2014 and they haven’t adjusted. I believe their messages are important, but since they have no media plans, strategies, or budget — they’re destined for failure; barring divine intervention. Some groups have wonderful Christian men and women on their boards, but they have no practical knowledge of media programming or understanding of how powerful current media platforms are to success. They think Vimeo, SnapChat, Twitter, SoundCloud, Facebook, Google+, Instagram, Pinterest, etc– are all very quaint entertainment fads — they may not even realize the car has replaced the buggy.