When considered in the range possible explanans for the origin of information in the universe/multiverse the options must meet the conditions of causal efficacy and specificity. The first condition states that origin of information must be causal. Information does not arbitrarily pop in and out of existence but requires a source. The second condition states that the origin must sufficiently explain the specificity in information and must provide more than mere Shannon information.
Consider a computer as an example for information relay (a phenomenal entity). The computer is and can be used as a channel, it can be a receiver, and it can be a source of information. However, to say that the information in the computer no longer needs an explanation for its origin would suffer the problem of information displacement. What begs the question is from where did the information in the computer come? The answer would inevitably become a software engineer or a programmer. Undirected material processes have not demonstrated the capacity to generate significant amounts of specified information. Information can be changed via materialistic means. The computer can change the initial coding from the programmer and introduce noise on the sending and receiving ends.